When you hear the words “I’m lovin’ it.”, the first thing that comes to mind is probably McDonald’s.
This is because McDonald’s put much effort into making a powerful slogan and built their marketing around it appropriately. Their slogan is recognizable, simple, and above all — catchy!
If you want your brand to create a slogan that is as influential as this one, you need to learn from the best.
So, in this article, we’ve collected 110 of the best slogans we can find, analyzed the 10 very best, and offered some tips on how you can make a great slogan yourself.
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Top 10 best company slogans and taglines
While many companies have great slogans that are still stuck in our heads, we picked the top 10 — the best-written and most famous company slogans that we think excel in every category.
Levi’s: “Quality never goes out of style.”
Levi’s hit the mark with this clear and clever slogan. It assures the customer of the most important thing — however fashion changes, for Levi’s, quality always comes first.
Take note of the emphasis on “quality” in this slogan. It’s the first word you read, and it’s the word you come back to after seeing the rest of the sentence. It seems they put as much care into the quality of this slogan as they do in their product.
Netflix: “See what’s next.”
This slogan perfectly encapsulates the spirit of watching Netflix. It’s simple, but it still manages to speak to the company’s goals, as well as the customers’ needs.
Watching Netflix, you will always find yourself wanting to “see what’s next” — whether it’s one more episode or a new movie. At the same time, Netflix is asking you to check out what the next big show or movie will be available to watch.
MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
Emotional slogans that appeal to human core values are very effective. MasterCard uses this appeal in a smart way.
Its slogan starts with a message all of us can get behind, which highlights the only part of life where MasterCard isn’t usable. And then it boldly reassures us it can help with everything else.
By accepting a flaw — that isn’t actually a flaw, as it’s not MasterCard’s intended use — the following statement is highlighted even more.
Red Bull: “Red Bull gives you wings.”
What does it feel like to have a surge of energy? The answer to this question is exactly what an energy drink company should take advantage of — and Red Bull did just that.
Not only does this slogan simply and creatively invoke the feeling of elation when using the product, it also gives way to some pretty creative and fun commercials and ads that Red Bull created. Coupled with their signature animation style, this slogan is bound to get stuck in your head.
IMAX: “Think big.”
IMAX brought us an evolution in the film industry. Because of its service, we can watch movies of a quality we’ve never seen before. It’s only appropriate that their slogan reflects this innovative spirit.
Emotionally, it does just that — thinking big can refer to seeking knowledge and innovation. But, it’s also a bit of a wordplay, as we see movies on a “big” screen. So, it creates a semantic connection that appeals to customers.
Lay’s: “Betcha can’t eat just one.”
Here’s a slogan that knows its customers well. A simple message that rings true to everyone’s experience with Lay’s product — potato chips.
It also serves as a subtle challenge to the reader, like a call to action, daring the customer to try the product. Coupled with a casual tone and a direct approach, it makes for one of the best company slogans of all time.
Airbnb: “Belong anywhere.”
Airbnb uses its slogan perfectly to show the experience it wants to give to its customers. And, just 2 words were more than enough for that message.
First, to “belong” is to feel at home — and that’s exactly how Airbnb wants its customers to feel when they reside in a rented property. Secondly, “anywhere” implies that Airbnb offers services worldwide. Concise and effective.
Ferrari: “We are the competition.”
Ferrari decided to go for a bold statement that resonates with what the customers want out of it — a powerful car. As Ferrari was first made to be a racecar, competition is resonant with the brand itself.
Even besides that, the word “competition” implies something to be wary of, to look out for, and very often — the standard a brand sets for others to reach. Ferrari, in their slogan, claims to be just this and promises the quality worthy of such a name.
Samsung: “Do what you can’t.”
Samsung made a slogan that wants their customers to know just what the product is offering, while still hitting a personal note.
We use smartphones for many different things, like taking photos, communicating, scheduling, etc. Listing all of them, or picking some of them as the most important ones for a slogan, would not be optimal.
So, Samsung thought of a creative way to tell us what we can use the product for, without listing every single little use case.
And lastly — an example of an expertly used emotional note in a slogan.
Kodak decided to touch on the main reason we take photos. They pull the strings on our nostalgia and our wish to commemorate important moments in our lives.
The tone of the slogan serves as a call to action. It invites you to use Kodak’s products to fulfill these emotions that the slogan made you feel.
Top 100 company slogans and taglines
Even though the 10 above are crème de la crème, these 100 catchy slogans are still an amazing marketing tool for their respective brands.
| Brand or product name | Company slogan |
|---|---|
| VISA | “Everywhere you want to be.” |
| Microsoft | “Be what’s next.” |
| Porsche | “There is no substitute.” |
| Skittles | “Taste the rainbow.” |
| Electronic Arts | “We exist to inspire the world to play.” |
| Purina | “Your pet, our passion.” |
| FedEx | “When it absolutely, positively has to be there overnight.” |
| Taco Bell | “Think outside the bun.” |
| Washington Post | “Democracy dies in darkness.” |
| Kentucky Fried Chicken | “Finger lickin’ good.“ |
| Burger King | “Have it your way.” |
| Camel | “I’d walk a mile for a Camel.” |
| Meow Mix | “Tastes so good, cats ask for it by name.” |
| Harley Davidson | “American by birth. Rebel by choice.” |
| Nokia | “Connecting people.” |
| De Beers | “A diamond is forever.” |
| M&M | “Melts in your mouth, not in your hands.” |
| Ronseal | “It does exactly what it says on the tin.” |
| Nike | “Just do it.” |
| Apple | “Think different.” |
| Dunkin’ Donuts | “America runs on Dunkin’.” |
| McDonald’s | “I’m lovin’ it.” |
| Maybelline | “Maybe she’s born with it. Maybe it’s Maybelline.” |
| Target | “Expect more. Pay less.” |
| Geico | “So easy, a caveman could do it.” |
| L’Oréal | “Because you’re worth it.” |
| Toyota | “Let’s go places.” |
| John Deere | “Nothing runs like a Deere.” |
| Vrbo | “We have a place for everyone.” |
| TikTok | “Make every second count.” |
| United Airlines | “Fly the friendly skies.” |
| Coca-Cola | “Open happiness.” |
| Walmart | “Save money. Live better.” |
| Ford | “Built to last.” |
| Trix Cereal | “Trix are for kids.” |
| Puma | “We are forever faster.” |
| Gillette | “The best a man can get.” |
| Heineken | “Open your world.” |
| Goldfish | “The snack that smiles back.” |
| PlayStation | “Live in your world. Play in ours.” |
| Allstate | “You’re in good hands.” |
| Chick-fil-A | “Eat mor chikin.” |
| Gatorade | “Is it in you?” |
| Canon | “See what we Mean.” |
| BMW | “The ultimate driving machine.” |
| Pepsi | “The choice of a new generation.” |
| Hershey’s | “Pure happiness.” |
| Amazon | “Work hard. Have fun. Make history.” |
| Jaguar | “Own a Jaguar at the price of a car.” |
| Philips | “Innovation and you.” |
| Olive Garden | “When you’re here, you’re family.” |
| Disneyland | “The happiest place on Earth.” |
| Cinnamon Toast Crunch | “Crave those crazy squares.” |
| “Do the right thing.” | |
| Wendy’s | “Where’s the beef?” |
| “It’s free and always will be!” | |
| Verizon | “Can you hear me now?” |
| Union Direct | “The home of home insurance.” |
| American Express | “Don’t live life without it.” |
| Outback Steakhouse | “No rules, just right.” |
| UPS | “What can brown do for you?” |
| Kay Jewelers | “Every kiss begins with Kay.” |
| Mountain Dew | “Do the Dew.” |
| Red Lobster | “Seafood differently.” |
| Mercedes Benz | “The best or nothing.” |
| Lexus | “The relentless pursuit of perfection.” |
| Dollar Shave Club | “Shave time. Shave money.” |
| Bounty | “The quicker picker upper.” |
| The New York Times | “All the news that’s fit to print.” |
| Mazda | “Zoom Zoom” |
| Uber | “Move the way you want.” |
| Pringles | “Once you pop, the fun don’t stop.” |
| Vans | “Off the wall.” |
| Dairy Queen | “Happy tastes good.” |
| Reebok | “Be more human!” |
| Budweiser | “King of Beers.” |
| Nintendo 64 | “Get N or get out.” |
| Adidas | “Impossible is nothing.” |
| Avis | “We try harder.” |
| Canon | “See impossible.” |
| Hyundai | “Better drives us.” |
| Nescafé | “It all starts with a Nescafé.” |
| Chanel | “Share the fantasy.” |
| Kia | “Movement that inspires.” |
| Spotify | “Music for every mood.” |
| MasterCard | “Priceless.” |
| Colgate | “Cleans more than just teeth.” |
| Huawei | “Dreams inspire creativity.” |
| KitKat | “Have a break. Have a KitKat.” |
| Pampers | “Peaceful nights, playful days.” |
| eBay | “Buy it. Sell it. Love it.” |
| Panasonic | “A better life, a better world.” |
| Sprite | “Obey your thirst.” |
| IKEA | “The wonderful everyday.” |
| HP | “Keep reinventing.” |
| Caterpillar | “Let’s do the work.” |
| Citibank | “The Citi never sleeps.” |
| Dell | “Every little thing is everything.” |
| Discovery | “Explore your world.” |
| Starbucks | “Coffee that inspires.” |
What is a slogan?
A slogan is a catchphrase that a brand or an organization uses in a marketing campaign. It can range from just a few words to a couple of sentences, but slogans are usually kept short so that they’re catchy and memorable.
It’s used to affirm the brand identity, connect with customers, and create a memory thread between the slogan, the brand, and the product.
However, a slogan shouldn’t just tell the customers what your brand is all about. It shows them, using language, words, and associations to create a recognizable image of the brand in the mind of whoever reads it.
💡Plaky pro tip
If you want to learn more about marketing in project management, check out this helpful guide:
- Marketing Project Management — A Guide With Expert Insights
Slogan vs tagline — what’s the difference?
A slogan is used specifically for a marketing campaign, while a tagline represents the brand as a whole.
A slogan will accompany a new product or service, appearing on billboards or commercials during the campaign. But, after the campaign is over, the slogan likely won’t be used again.
A tagline is more long-term, and it’s used to create an association with the brand in the consumer’s mind.
However, they do share some similarities — both brand slogans and taglines are used for marketing and are catchy phrases and sentences meant to become memorable to the target audience.
For example, EA uses “Fueled by passion. Driven by innovation.” as their tagline, but they also have had different slogans over the years — like “Challenge everything” or the above mentioned “We exist to inspire the world to play.”
So, while a tagline and a slogan are similar, the main difference is in their lifespan.
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How do I choose a slogan for my business?
Choosing the right slogan can be a difficult task. It involves many steps and even more deliberation. Here are some tips on how to write a slogan that might make that process easier for you:
- Have frequent brainstorming sessions — the best way to come up with a business slogan is to brainstorm relentlessly. It’s good to have multiple brainstorming sessions, as each one will probably yield better and better slogan ideas.
- Know your brand — to get a slogan that accurately represents your brand, you must get to its roots. What values does your brand stand for? What do you hope to achieve? What makes you stand out? What’s your business motto? The answers to these questions will lead you to a quality slogan.
- Make it catchy — more than anything, you want people to remember your slogan. You want them to hear it and think of your brand. This step is crucial for posting your slogan on social media.
- Make it simple — if you make your slogan too long or too complicated, it’ll be neither catchy nor memorable. It doesn’t matter how well it aligns with your brand identity, or how clever it is when you finally read it, if it isn’t simple, it probably won’t work.
- Know your customer — just knowing your brand isn’t enough, though. Similarly to making a product or service, when you create a slogan, you need to know who it’s aimed towards. Research your customer base thoroughly, so you can know what kind of language will resonate with them.
Use Plaky to build your brand with ease
As we mentioned, slogans are used in marketing campaigns. But, a marketing campaign requires a lot more work than just creating a slogan.
As it’s time-consuming and difficult, you need to be well organized to make sure that all your tasks are properly organized, and the slogan creation process is in tune with the rest of your marketing efforts.
To improve organization in a marketing campaign, you can use Plaky. As a project management tool, Plaky offers great task management features, with plenty of customization options and a powerful free version.
Plaky also offers plenty of templates to help you — like the marketing strategy template, which you can use to set up your marketing campaign with ease. This template gives you a full overview of your marketing tasks, divided by quarters.
You can use the fully customizable fields to adapt the template to your project’s exact requirements. Set custom statuses and tags, define deadlines and timelines, and attach relevant files to your cards.
The summary row at the bottom also serves as a great reminder of your team’s efficiency and progress.
You can also find many other marketing templates that Plaky offers, including:
- Content calendar template,
- Design request template,
- Event planning template,
- Social media calendar template, and
- Video production template.
Besides marketing templates, you can find useful templates for other teams as well, in Plaky’s template center so that your entire business’ operations overview is in one place and aligned with your overall goals.
Are you running a marketing campaign? Do you need an easy-to-learn tool that will improve your organization and make your project flow without issues? Then, Plaky’s just the right tool for you, so sign up for a free account today.
