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The great thing about running a cleaning business is that it’s not difficult to explain the value you bring to your target audience. Everyone loves a sparkling clean home, so it doesn’t take much to convince a customer to hire you.
However, finding a steady stream of local customers can be the hard part. That’s where cleaning ads come in. This guide will break down some of the top selling points you should focus on, what good ad copy looks like, and what platforms are best suited for your ads. Here’s everything you need to know to create lead-generating ads for your cleaning services.
How to Write a Great Cleaning Ad
When you run a cleaning business, you need a specific type of ad that appeals to those who are in the market for cleaning services. Here’s a look at some of the things to include in your ads, from trust to deals, and what to be mindful of when creating your ad.
1. Showcase Deals
If you have any deals going on for your cleaning company, ads are the perfect spot to highlight them. Whether you want to target new customers, a seasonal deal, or get past customers to return, running an ad for a special promotion is a surefire way to get clicks.
2. Emphasize Convenience
“Why spend time cleaning when you can have someone do it for you?” This simple statement resonates with countless busy homeowners. That’s why your cleaning ads should emphasize the convenience factor to get more leads and customers.
Who wouldn’t want their home cleaned from top to bottom by the time they were done with work? These are the types of statements that can get someone to click, and exactly what your cleaning company should be using in your ads.
3. Inspire Trust
From testimonials to your five-star rating on Angi, ads are the perfect place to highlight that you’re a trusted and professional cleaning company. With countless cleaning services to choose from, homeowners will turn to reviews and ratings to select one they trust. Provide that info upfront in ads so they choose your cleaning company over others.
4. Be Mindful of Length
A compelling cleaning ad should have the right length for the platform it is on—otherwise, it will get cut off before a potential customer can read it all. Each platform has their own space limits, and you’ll have to trim your ad to fit those limits.
Here are the ad length limits for some of the most popular platforms:
Google/Microsoft PPC ads: 30 characters for the headline; 90 characters for the description
Facebook: 30 characters maximum for the title; 90 characters for the body
Instagram (video): 60 seconds
YouTube (video): 15-20 seconds for non-skippable ads (videos that can be skipped after 5 seconds can last for as long as 6 minutes)
LinkedIn: 70 characters for the headline; 100 characters for the description
5. Include a CTA
Your cleaning business’ ad will need a call-to-action (CTA) somewhere. It should have a next step that a customer should take.
For example:
Get an instant free quote—fill out the form below!
Or:
Join our mailing list for a chance at a free home cleaning—enter your email address below.
Example Cleaning Ad Ideas
So what does a good cleaning ad look like? Here are a few great examples.
General Cleaning Ad Example
A general ad merely lays out the service you offer and emphasizes some of the principles listed above. It may look something like this in a search engine ad campaign:
Tired of cleaning? Let us do it for you!
Let us tidy up your home for you. Why spend the day cleaning the house when you could relax instead? Get a free quote today!
Limited-Offer Cleaning Ad Example
The purpose of this type of ad is to get the customer to act now on a big discount that is only available for a short time. It could look something like this:
This week only: Get your entire house cleaned for 50% off!
We are slashing the price of a full home cleaning by 50% for one week only. Fill out this form to schedule your cleaning today.
Address a Problem Cleaning Ad Example
Another ad idea is to highlight how the cleaning service can solve a problem the customer has, rather than merely offer convenience. For example:
Is dust causing allergies in your home? A deep cleaning may help!
Dirty fans, walls, and more can lead to a build-up of dust and other impurities that can affect the air quality in your home. Schedule a deep cleaning today to breathe easier tomorrow.
Before and After Cleaning Ad Example
Show before and after photos of past cleaning jobs to give people a glimpse of just how clean their household could look if they hired you. This can be an effective way to show the impact a good cleaning can have, and it’s a simple ad to produce. Use this type of visual aid in Instagram and Facebook ads for maximum effect.
Dirty homes are no match for Jane’s Cleaning Service.
Check out these before and after photos of real homes we’ve cleaned to get an idea of what we can do for your house.
Where to Advertise Your Cleaning Business
Writing ads is one thing, but figuring out where to run them is quite another. Here are a few of the best places to advertise your cleaning company.
Angi
Sign up for an Angi account so people searching for cleaning services in your area can find your company. You can also advertise your company on Angi, making the chances even greater that you’ll get leads.
Facebook’s visual nature and the fact that you can easily connect with your target audience makes it a great platform for advertising. Create carousel ads that show a home before and after your team cleaned it, and target them to people who live within your target geographical region.
Instagram is also effective for this type of small business advertising. Use it to create video clips showing your team at work, such as a time-lapse of a recent cleaning job.
Google Ads are one of the most effective ways to advertise. You can target specific keywords in a tight geographical area, limiting the amount of money you spend on ads while maximizing their effectiveness.
These pay-per-click (PPC) advertising campaigns will put your business at the top of search results. Use them to advertise to potential clients who wouldn’t know you exist otherwise.
Start Experimenting With Ads
Whether you decide to run ads yourself or hire someone to do it for you, investing in paid ads can definitely pay off in the long run. It’s a great way to reach local customers who are actively looking to book home cleaning services.
From highlighting reviews to seasonal deals, play around with your ad copy and see what works best for your cleaning business.
